Soaring San Mei Drops New Single 'Hard To Face' Ahead of Playling at SXSW 2020
9 Jan 2020
In the lead up to showcasing at SXSW 2020 for a second time and an EP on the way, breakthrough Australian artist San Mei delivers her new guitar-ridden single ‘Hard To Face’. Premiering on triple j Good Nights and with production by Oscar Dawson (Holy Holy, Ali Barter, Alex Lahey), ‘Hard To Face’ is a promising glimpse into another pivotal upcoming year for San Mei.
Evolving from a personal place of mental strain in relation to music, career, and the future, San Mei opens up and brings awareness to a widely relatable feeling that is not often articulated. “It felt like every time I looked around everyone else was kicking goals and ticking boxes,” explains San Mei, AKA Emily Hamilton. “And I just felt kind of stuck, and wanted to be where they were or have what they had.”
By taking those frustrations and harnessing them into what she does best, ‘Hard To Face’ was birthed. “It felt good to write a song about it. Not that I don’t struggle from time to time, but I think focusing on all the positive things in life helps negate those feelings. I’m learning that having perspective and gratitude is vital in keeping a healthy state of mind.”
The new single follows on from a mammoth 2019 for San Mei, having played a staggering 45 shows, including her debut national ‘Something Good’ headline tour, as well as nine shows in six days at SXSW 2019, national support performances for the likes of K.Flay, Ali Barter, Kingswood, G. Flip, and Jack River, and festival slots at This That, Yours & Owls, plus more.
San Mei sparked the interest of tastemakers around the world in 2018 with her breakthrough single ‘Wonder’, which hit #1 on the Hype Machine chart, got added to triple j and cemented her in the most played unsigned artists, before going on to showcase at BIGSOUND Festival 2018. The excitement continued into 2019 when she was hand-picked by triple j Unearthed to make her debut major festival appearance at the iconic Falls Festival, ahead of signing to Australian label etcetc. Don’t miss San Mei playing ‘Hard To Face’ live at Rolling Sets Festival later this month.
SAN MEI TOUR DATES:
Jan 25 Rolling Sets Festival 2020 Coffs Harbour
‘HARD TO FACE’ IS AVAILABLE TO STREAM/DOWNLOAD FROM JANUARY 9: https://sanmei.lnk.to/HardToFace